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纷纷红紫已成尘·布谷声中夏令新

山西财院78jitong 19781017--19820715

 
 
 

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78jitong.......................................................... 高三李五七弓长,三赵九刘七大王,阎吴谢孙崔氏双,柴米余侯箩万堂, 毛邓陈宋任申杭,曾肖徐翁程董梁,储曲祁解韦国强,男女七十学跟党。

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2016年 3月6日  

2016-03-06 09:07:09|  分类: 默认分类 |  标签: |举报 |字号 订阅

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2016年 2月11日 - 78jitong - 春节快乐

Job Search is DEAD: How to Find a Job in 2016

I think you’ll agree with me when I say: It’s REALLY difficult to get a call for an interview when you simply apply for a job online. In fact, depending on whom you ask, you only have a 2-4% chance of getting a job when you send resumes to posted positions.

Well, there is a better way to find a job. You need to start with the end in mind, and this article is going to walk you through just how to do that.

Write your ideal job description

Before you do any searching, you first need to do a little self-discovery. Take some time to think about projects you worked on and your accomplishments. My colleague Susan Whitcomb calls these SMART stories. These are similar to CAR (challenge - action - results) or SSAR (value statement - strength - action - result) stories, but you’re also looking for themes. Here is what a SMART story consists of:

S = Situation

M = Mess or eMotion

A = Action

R = ROI

T = Theme or Tie-in

The key to these stories is to look at the situation and see what is consistent about your actions or results. The more stories you write, the more themes will really start to pop out at you.

Once you determine the key themes from your stories, you’ll then be able to weed out the themes that drained your energy. Now, you’ll be left with positive moments from your career and it will help you write your ideal job description.

Writing out your ideal job description will give you direction for your job search.

It is important to not only include responsibilities that make you happy, but to also include soft skills, and information about company culture. Here are some questions to help you get started:

  • What title do you want?
  • Who do you want to report to?
  • What type of projects do you want to work on?
  • Do you want to manage or be an individual contributor?
  • What industry do you want to be in?
  • Do you want to commute or work from home?
  • What is your salary range?

 

Research companies

Now that you have your job description, you can start to research companies that are a good fit. If commute time is important to you, start with companies that are within a 10-15 mile radius of your home. Your local Chamber of Commerce could be helpful here, too.

Another place to look is Fortune’s best companies to work for. Often times if you’re near a big metropolitan area there are also lists of best companies to work for in a particular city. You can find a list for just about any category – by industry, by size, for working mothers, for millennials.

Okay, so now you’re saying that’s great, but none of these ideal companies are in my area and I don’t want to move. Here’s a cool trick to solve that problem. Look up the company on LinkedIn. When you find their company page look at the right-hand sidebar for “People Also Viewed.” You can find related companies in an instant.

One other place you may want to search is Glassdoor.com. Start by searching keywords from your ideal job description and then drill down to the companies. With the employee reviews it provides additional insight into company culture.

Ideally, you want to have a target list of at least 20 companies, but don’t go over 50. That will just overwhelm you. As your search progresses it’s likely that you’ll be adding and removing companies as you go along.

Network to find a connection

In job search, your network is your net worth. So, now that you have your target list, you need to start tapping your network for help. The good thing is you now have a concrete vision of where you want to go, so it will be easier for them to help you. 

Here are a couple suggestions about how to ask for help in a non-desperate way:

  1. Write an introduction blurb when you ask a contact for a connection. An introduction blurb is what you will pass on to your initial connection so they don’t have to do anything except copy and paste your note to their connection. This idea comes from my marketing coach, David Newman. He calls it a referral blurb and teaches it to solopreneurs as a way to get more referrals. With job search you’re not looking for referrals, but for more introductions. Here is a template you can use to write your own introduction blurb.
  2. Ask for A-I-R – Advice, Insights and Recommendations. No one wants to be put on the spot and asked about a job. However, when you use the magic word advice, people can’t wait to offer you that. Networking expert, Michael Goldberg calls this having an AIR about you.
    Advice – When you ask for advice it’s an instant ego boost to the person you’re asking. Everyone loves to give their opinion and they are honored you asked them. This is a great premise to set up a brief phone call or coffee after you first meet someone at an event.
    Insights – At the meeting you can then ask for that person’s insights about their company, the industry, department structure, etc. Just keep in mind to ask open-ended questions and keep the conversation about them, not you!
    Recommendations – Towards the end of the conversation ask for any recommendations they have. Is there anyone else you recommend I speak to about X? Are there other companies you recommend I check out? Don’t ask directly for a name. The names will come when you ask for recommendations.

Discover their problems

Back when I was a product manager I took a couple courses from Pragmatic Marketing. One of the biggest takeaways I learned was products weren’t created because someone thinks they have a good idea. You create a product because you identified an urgent and pervasive problem in the marketplace, and determined people are willing to pay to solve it.

The same thing applies to your job search. Companies get open head count when there's an urgent need to solve a problem and they believe there will be a positive return on their investment (the salary of the employee). It's your job to make sure you are the solution to their problem.

The other key takeaway I got was “Nothing exciting happens in the office” or NEHITO (pronounced Neh-HEE-toe). What this means is you need to go out and talk to your customers and prospects to find out first-hand what their problems are.

Stop spending all day behind your computer sending out countless applications that just go into the recruiting black hole.

Go out and start interviewing your potential employers! NOTE: Finish reading this article first, and then get out of your office. 

Now, you’re probably thinking this seems like a really crazy job search tactic, and how can I possibly get someone at my target company to spare time to tell me their problems. Well, your chances are a lot higher than sending in an application for a job and praying you get called for an interview.

Here’s how (again I thank David Newman for his inspiration on this tactic):

  1. Use the advanced search tool on LinkedIn to find your potential hiring manager. Simply type in the name of the company and then the typical title you would report to. This is your target for the interview.
  2. Put on your market researcher or writer hat. You are now seeking people to interview for an article you are going to submit to your prime industry publication. If you feel weird about this because you don’t know if your article will actually get published, focus on the word submit. That is what you’re doing. And, your chances are pretty good it will get published.
  3. Embed a compliment in the title of your article. For example, How Top Producers Lead Entire Sales Teams to Exceed Quotas. This would work if you're looking for a sales position.
  4. Prepare 3-5 questions: What’s been the biggest factor in your success? What obstacles or challenges do you currently face? What is the best advice you’ve ever received on this topic? What is the key practice or tactic you keep coming back to? What does your next level of success look like for the near future? 

I recommend doing these by phone, and recording the call so you don’t have to worry if your notes have some holes when the interview is over. Don’t forget to get permission to record! The whole interview should only take about 15-20 minutes of their time.

The real work comes after the interview is over. Follow up multiple times over the next 90 days. First an email thank you, a hand-written thank you card, email the finished piece, send a link to blog, send another article of interest, send “another idea for you.” Now you have the foundation of a relationship, and you can call and ask if they would value a conversation about how you could help their company.

If you start doing 3 of these interviews a week, you’ll get 12 per month. In 90 days you’ll have 36 contacts in hiring positions that can help your job search. That beats sending out 10 applications a day anytime.

Show how you can be the solution

This is where the rubber meets the road. You know your target. You know their problems. So now you need to show why you’re the best solution.

They key word here is show. And the places to show you’re the solution, is in your resume, your LinkedIn profile and when you go on the job interview.

Let’s go back to those SMART stories we talked about earlier. Besides helping you draft a job description you can use these stories as your accomplishments in your resume.

I’m not going to go into great detail on resume writing here. You can read my other post, 10 Ways to Not Write a Boring Resume, for tips on both format and content.

Your resume needs to capture the attention of the reader in 6 seconds or less.

You can do this by treating your resume like a newspaper article. You have a headline, which is your target job title, regardless if you have ever held that level position before.

Next you have a subhead, which can be your unique value proposition or personal branding statement. Follow that with some proof points supporting that statement and boom, you’ve got a killer summary on your resume.

Here is one other way to think about that critical top third of your resume. If someone found only the top third of your resume lying on the ground would they be able to tell who you are, what you’re looking for, and the unique value you could bring to an employer?

You need to treat LinkedIn as a marketing tool, not your online resume.

The most common mistake I see on LinkedIn profiles is the person just did a resume dump.

Instead use your profile to complement your resume. You have more space on LinkedIn so it’s the perfect opportunity to describe more details of your accomplishments and tell your full career story.

Think of your summary as an open cover letter. You want it to be engaging. You can read more on how to be engaging in The 5 Truths About How Your LinkedIn Profile Sells You So You Don’t Have To.

If you’re showing how you solve problems online and off, then you’re going to be getting interviews. This is where you can let your personality shine, explore the specific problems of your hiring manager, and offer how you can be the solution. Come prepared to talk about your SMART stories in ways that are relevant to that organization. Before you know it, you’ll be looking at a job offer.

So, job search is not really dead, it’s just changed. In 2016 a job search is a proactive process and taking action will get you results. If you want learn more, register for my free teleseminar, Job Search Success Secrets on February 16, 2016.

======================================================
If you are looking for a clear strategy and specific tactics to uncover the hidden job market, I invite you to have a conversation. Whether we decide to work together or not, I am confident our call will be full of insights that can help you land a new job faster. Here is a link to my calendar http://byc.youcanbook.meplease pick a time that is most convenient for you. I look forward to your call.


 
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