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纷纷红紫已成尘·布谷声中夏令新

山西财院78jitong 19781017--19820715

 
 
 

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78jitong.......................................................... 高三李五七弓长,三赵九刘七大王,阎吴谢孙崔氏双,柴米余侯箩万堂, 毛邓陈宋任申杭,曾肖徐翁程董梁,储曲祁解韦国强,男女七十学跟党。

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2016年3月1日  

2016-03-01 10:14:58|  分类: 默认分类 |  标签: |举报 |字号 订阅

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2016年月日 - 78jitong - 元旦快乐

Learning to Speak Social – 5 Tips for Getting Started

There was a lot of reaction to my recent post “Learning to Speak Social”. As a topic it evoked strong opinions. Many people swore they would never give up face-to-face for online while others urged me to dig deeper and share success strategies for integrating our online and our in-person worlds.

Let me begin by reminding that speaking social does not mean sacrificing the human element. Far from it. It provides an opportunity to extend our face-to-face connections as we seek out and begin to build relationships with people we eventually want to meet in person.

I have learned it is where business begins today.

I will candidly admit. When I began my own speaking social experiment a little over a year ago, I was not expecting much in the way of a personal return. At Cisco, we had pockets of people, from road warriors to leadership, who were engaging online. As one of the global leaders for our fast-growing datacenter division, I saw social as an opportunity to broadcast. To influence beyond the room I was in at any one moment.

But speaking social is so much more.

As is often the case when we choose to do something new – something that takes us outside of our comfort zone - we are introduced to a bigger and more illuminating adventure than we could ever have imagined at the start.

My Personal Social ROI

I have been delighted with the results of my speaking social journey. And it is a journey, not a sprint. It requires a regular investment – a commitment of time – before you begin to see results. But results will occur. Here are some of the moments that have mattered to me:

  • Increased Awareness– One of my first blog postings garnered the attention of colleagues and partners who responded positively with “likes” and “comments”. While publishing that first blog can seem un-nerving, when you strive to be authentic and to educate, you will find it fosters connections and re-connections that matter. Speaking social has boosted my online profile and enabled me to re-connect with others.
  • New Opportunities – I have been surprised by the number of followers, reach-outs and requests to meet. Many of these have helped Cisco begin new business conversations. Social is expanding my tribe by introducing people I want to know and widened my circle of influence. The dialogue begins online but to get the real benefit of social, you learn to move the right conversations offline.
  • Developing My Voice – I have opinions about many things that range from building strong relationships to leadership strategies. While I have no problem expressing these ideas in person, it was intimidating at first to commit them to paper. But writing them down has actually helped me to clarify my thinking and introduced me to new ideas. I often interview or meet with others as I begin to prepare a posting and these meetings have been invaluable in helping me explore new ideas or look at topics from a fresh perspective.

Here are the five tips I would recommend to anyone who wants to get started.

Tip Number One – Get Yourself a Coach

While I intuitively knew a year ago that I wanted to become more active socially, I was not certain how to begin. One of my colleagues recommended beginning with a coach. It was great advice. Both my business and personal calendars are always packed. Navigating this world on my own would have taken time I didn’t have.

Your coach does not have to be an expensive investment. Colleagues who are fluent and willing to share strategies or even an online group coaching program can get you started with the basics.

In my case, I decided to meet one-on-one with a social media coach who specializes in the technology industry. She recommended a make-over. A new picture, a banner and an integration of Twitter and LinkedIn combined with a regular cadence for posts. This strategy would enable me to take control of how I wanted to be perceived and communicate online. My personal brand is reflected in both words as well as visually with pictures.

Tip Number Two – Identify Your Social Platforms

We can’t be everywhere on social media. I have a Facebook presence that I guard jealously. It’s my personal space. Enough said.

For business we agreed that LinkedIn and Twitter would be right for me. Twitter would enable me to remain current, tweeting and re-tweeting as events unfold. I ask and receive questions on Twitter. I can participate #realtime during conferences. I follow thought leaders, partners, journalists and competitors.

LinkedIn would become my living resume. My experience, business ideas and leadership philosophies. LinkedIn long-form posts act as my own personal blogging platform. I invite you to read through some of my past postings to understand how I am choosing to use this feature to strengthen my online voice.

Tip Number Three – What Are You Talking About?

“Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.” Tim Ferriss

When I post on LinkedIn, I broadcast using both LinkedIn and Twitter to let my followers know I have something new to share. I decided that I wanted my social presence to be an expression of my personal brand. In particular, I wanted to explore and talk about leadership strategies. I am fascinated by the evolution of leadership and how we can adopt and learn new leadership styles to help ourselves and our companies perform.

As you get started, you might want to ask yourself “what is my personal brand?What do I want it to be?” Deciding how you want to be perceived online and how that perception will influence your personal brand will be a big step forward in helping you determine the entire footprint of your online presence.

Tip Number Four – Plan an Editorial Calendar

It has been much easier for me to be consistent about sending my message out because I follow an editorial calendar. Sometimes events dictate that we introduce a new topic or move our planned content ideas from month-to-month. Some of my messages have been spread across a two or three part series. Currently I am considering how I might incorporate some of my messages more broadly with vehicles like an eBook or a webinar.

The bottom line is that it is easier to meet my goals by having a plan to follow.

Tip Number Five – Be Accountable

I have a monthly date on my calendar when I review my social progress. Some of the metrics I measure are the number of new followers, who those followers are, what kind of engagement is occurring with those followers, the number of shares and what people are actually saying to me. And while increasing my followers is one metric I look at, I am more interested in who is engaging with me and their comments than in the actual number itself. One of my big goals with social is to engage so that I can move from virtual to real connections.

I am fortunate in that I get to work with a communications team who provide me with input and ideas. It is definitely a bonus to have others to work with and they keep me accountable because we have a hard date every month where the rubber meets the road.

But if you don’t have a team, you don’t have to do this on your own. In fact, I would encourage you to find an “accountability buddy”. A colleague or friend who has similar speaking social goals. Set a date on the calendar and meet once a month to bounce ideas and share progress. It will be easier for you to become confident, gain clarity and remain consistent with your speaking social plan.

In Summary

I hope this posting has provided some useful tips for your own speaking socialjourney. If you have any comments or any ideas you would like to share, please leave them in the comments below. I look forward to hearing from you.

 
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